The HEART framework for UX metrics

At Google I was part of a group of quantitative UX researchers; we decided to think of large-scale usage data analysis as just another UX research method. We developed a couple of useful methods to help choose and define appropriate metrics that reflect:

• The quality of user experience (the HEART framework: Happiness, Engagement, Adoption, Retention, Task success)
• The goals of your product or project (the Goals-Signals-Metrics process)

Resources

For an introduction, start with my blog post for Google Ventures, How to choose the right UX metrics for your product .

If you're ready for more depth, read How to make HEART metrics work in practice, or Chapter 7 of the book I co-authored, Quantitative User Experience Research.

The academic reference is Measuring the User Experience on a Large Scale: User-Centered Metrics for Web Applications, which I wrote with my co-workers Hilary Hutchinson and Xin Fu, for ACM CHI 2010.

Consulting and speaking

I do occasional consulting and speaking engagements with teams who want to apply HEART. For example, I can offer a keynote talk that is suitable for inspiring UX teams, or more detailed mentoring with individual quantitative UX researchers.

If you are interested, email me: contact (at) kerryrodden.com